When our founder, Lisa, hit the big 3-0, her sister Ellen gave her the kind of gift that lasts a lifetime—a piece of real gold jewelry. Now, with Sister Sister, she’s all in on sharing that forever gold with each of you. You might be thinking, why go all in on solid gold instead of opting for plated gold or sterling silver? It’s a fair question, and yes, choosing gold definitely means paying a premium. But she wanted to share her reasons with you.
Last month the 2024 Paris Olympics took place, so what better time for this conversation, right? Just as these incredible athletes are out there chasing gold medals, Lisa believes you deserve your own slice of enduring gold. Why not let yourself “go for the gold” in everyday life too?
Why is solid gold our favorite?
We believe in the heirloom quality of solid gold. Unlike gold plated or gold filled jewelry, solid gold pieces are crafted to last a lifetime and beyond. When you invest in solid gold jewelry, you are investing in a piece that can be passed down through generations. The enduring quality makes it more than just jewelry; it becomes a part of your history.
Now let’s talk karats…
Karat refers to gold purity. While pure gold sounds appealing, it’s a softer metal, prone to wear and tear. Alloying pure gold with other metals creates 14k gold, which is stronger and more durable. Compared to 10k gold, 14k gold has a higher gold content, offering a richer color and greater value.
Our goal is for you to wear your gold every day without worrying about damage. Solid 14k gold is durable, maintains its beauty over time, and strikes a perfect balance between strength and luxury, making it ideal for daily wear.
Go for Gold
Now that you know more about types of gold and karats, you can see my commitment to providing fine jewelry. In an age of fast fashion and fleeting trends, there is timeless beauty in solid gold.
With Sister Sister’s 14k gold jewelry, you can trust that every piece will withstand daily wear for years. Make the forever investment for yourself or a loved one today.